home

work

about

contact

home

work

about

contact

home

work

about

contact

Holding a steel ball in fingers
Holding a steel ball in fingers
Holding a steel ball in fingers

Reimagining a low-code app for building AI assistants

Reimagining a low-code app for building AI assistants

Company

ServiceNow

Timeline

2022

Role

Design Lead

Impact

Shortened time-to-value by 2x.

Impact

Shortened time-to-value 2x

Overview

When ServiceNow launched Virtual Agent Designer (VAD) in 2019, customers were excited by the prospect of building powerful artificial agents using VAD’s self-serve interface. By 2022, however, much of Designer’s potential remained unrealized. Nearsighted feature enhancements over the years had given way to a complex creator experience that overwhelmed customers and slowed down time to value.

I led design for VAD 2.0: an overhaul of the existing product into a coherent, future-focused experience accessible to users of all technical abilities and consistent with the ServiceNow ecosystem. I worked with research, content, product, development, artificial intelligence, R&D, and other cross-functional stakeholders to realize the MVP of the new VA Designer.


Overview

When ServiceNow launched Virtual Agent Designer (VAD) in 2019, customers were excited by the prospect of building powerful artificial agents using VAD’s self-serve interface. By 2022, however, much of Designer’s potential remained unrealized. Nearsighted feature enhancements over the years had given way to a complex creator experience that overwhelmed customers and slowed down time to value.

I led design for VAD 2.0: an overhaul of the existing product into a coherent, future-focused experience accessible to users of all technical abilities and consistent with the ServiceNow ecosystem. I worked with research, content, product, development, artificial intelligence, R&D, and other cross-functional stakeholders to realize the MVP of the new VA Designer.


view all work

view all work

contact me

contact me

for the full case study

contact me

contact me

for the full case study

view all work

view all work